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Market Studies Group (External organisation)

Activity: Membership typesMember of external research organisation

2009 → …

Market Studies Group

A group of researchers working to create and shape the agenda for the Marketing discipline that moves beyond the more traditional positivist approach to understanding what marketing managers and consumers do, to adopting a more nuanced, practice-based approach that helps us better understand the heterogeneity of markets.

External organisation (Research grants)

NameMarket Studies Group