Results for Marketing Theory

Publications & Outputs

1. Cultural influences on representations of the consumer in marketing theory

   Maclaran, P., Hogg, M. K. & Bradshaw, A., 04/2013, Consumer research methods. Fitchett, J. & Davies, A. (eds.). London: Sage, (SAGE Benchmarks in Social Research Methods).

   Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter