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Results for Advertising expenditure

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  1. Historical impact of technological change on the US mass media advertising expenditure

    Esteban-Bravo, M., Vidal-Sanz, J. M. & Yildirim, G., 11/2015, In: Technological Forecasting and Social Change. 100, p. 306-316 11 p.

    Research output: Contribution to journalJournal articlepeer-review