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  1. In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter