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Results for Attitude-sales conversion

Publications & Outputs

  1. Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets

    Pauwels, K., Erguncu, S. & Yildirim, G., 2013, In: International Journal of Research in Marketing. 30, 1, p. 57-68 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review