Results for B2B relationships

Publications & Outputs

1. Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

   Sena, V. & Ozdemir, S., 1/04/2020, In: Industrial Marketing Management. 86, p. 77-89 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Actors, resources, activities and commitments

   Lenney, P. & Easton, G., 07/2009, In: Industrial Marketing Management. 38, 5, p. 553-561 9 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review