Results for Bandwagon luxury brand consumption

Publications & Outputs

1. Do luxury brands successfully entice consumers? the role of bandwagon effects

   Shaikh, S., Malik, A., Akram, S. & Chakrabarti, R., 06/2017, In: International Marketing Review. 34, 4, p. 498-513 16 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review