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Results for Bayesian Vector Autoregression

Publications & Outputs

  1. The impact of brand familiarity on online and offline media synergy

    Pauwels, K., Demirci, C., Yildirim, G. & Srinivasan, S., 12/2016, In: International Journal of Research in Marketing. 33, 4, p. 739-753 15 p.

    Research output: Contribution to journalJournal articlepeer-review