Results for Big Five model

Publications & Outputs

1. An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?

   Sameeni, M. S., Qadeer, F., Ahmad, W. & Filieri, R., 29/02/2024, In: Journal of Business Research. 173, 114469.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review