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Results for BoP Markets
Publications & Outputs
Markets and marketing at the bottom of the pyramid
Mason, K. J.
,
Chakrabarti, R.
& Singh, R.,
09/2017
,
In:
Marketing Theory.
17
,
3
,
p. 261-270
10 p.
Research output
:
Contribution to Journal/Magazine
›
Editorial
›
peer-review