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Results for Bottom of pyramid

Publications & Outputs

  1. Market empowerment - for six days only: an exploration of the empowerment of market actors to constitute, perform and dismantle

    Chakrabarti, R. & Mason, K., 5/06/2014. 34 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  2. Situated bottom of the pyramid markets and the multinational corporation

    Faulconbridge, J. R., 09/2013, In: Marketing Theory. 13, 3, p. 393-396 4 p.

    Research output: Contribution to Journal/Magazine › Journal article