Results for Brand Hierarchy

Publications & Outputs

1. From store brands to store brandscapes: the emergence of a time and money saving heuristic

   Collins, A., Cronin, J., Burt, S. & George, R., 2015, In: European Journal of Marketing. 49, 5-6, p. 894-918 25 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review