Results for Brand loyalty

Publications & Outputs

1. Brand origin and country of production congruity: Evidence from the UK and China

   Eng, T. Y., Ozdemir, S. & Michelson, G., 1/12/2016, In: Journal of Business Research. 69, 12, p. 5703-5711 9 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review