Results for Brand Boycott

Publications & Outputs

1. When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships

   Mardon, R., Cocker, H. & Daunt, K., 19/04/2025, (E-pub ahead of print) In: NIM Marketing Intelligence Review. 17, 1, p. 30-35 6 p.

   Research output: Contribution to Journal/Magazine › Journal article