Results for Co-branding

Publications & Outputs

1. Co-branding as a masstige strategy for luxury brands: Desirable or not?

   Quamina, L. T., Xue, M. T. & Chawdhary, R., 31/03/2023, In: Journal of Business Research. 158, 14 p., 113704.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review