Results for Consumer ethnocentrism

Publications & Outputs

1. How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

   Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Brand origin and country of production congruity: Evidence from the UK and China

   Eng, T. Y., Ozdemir, S. & Michelson, G., 1/12/2016, In: Journal of Business Research. 69, 12, p. 5703-5711 9 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review