Results for Consumer culture theory (CCT)

Publications & Outputs

1. Family identity construction: an interpretation of the Lunar New Year's Eve dinner consumption ritual

   Xue, H., Zhao, X., Nikolay, P. & Qin, J., 24/06/2022, In: Journal of Contemporary Marketing Science. 5, 1, p. 29-48 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review