Results for Context-independent thinking

Publications & Outputs

1. The effect of culture on the context of ad pictures and ad persuasion: the role of context-dependent and context-independent thinking

   Liang, B., Runyan, R. C. & Fu, W., 01/2011, In: International Marketing Review. 28, 4, p. 412-434 23 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review