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Results for Corporate brand crisis

Publications & Outputs

  1. ‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

    Singh, J., Crisafulli, B., Quamina, L. T. & Xue, M., 1/10/2020, In: Journal of Business Research. 119, p. 464-480 17 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review