Results for Country-of-origin

Publications & Outputs

1. Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

   Rodrigo, P., Khan, H. & Valaei, N., 22/03/2023, (E-pub ahead of print) In: Journal of Fashion Marketing and Management. 27 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review