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Results for Customer relationship management (CRM)

Publications & Outputs

  1. Paving the way for CRM success: the mediating role of knowledge management and organizational commitment

    Garrido-Moreno, A., Lockett, N. J. & García-Morales, V., 12/2014, In: Information and Management. 51, 8, p. 1031-1042 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review