Results for Dynamic marketing capability

Publications & Outputs

1. Open innovation pathway to firm performance: the role of dynamic marketing capability in Malaysian entrepreneurial firms

   Mostafiz, M. I., Ahmed, F. U. & Hughes, P., 30/04/2025, In: International Journal of Entrepreneurial Behavior & Research. 31, 2/3, p. 673-701 29 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review