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Results for Econometric models
Publications & Outputs
Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets
Pauwels, K., Erguncu, S. &
Yildirim, G.
,
2013
,
In:
International Journal of Research in Marketing.
30
,
1
,
p. 57-68
12 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review