Home > Research > Browse

Research

Results for Experiential value

Publications & Outputs

  1. Ads in gaming apps: Experiential value of gamers

    Valaei, N., Bressolles, G., Khan, H. & Low, Y., 3/01/2022, In: Industrial Management and Data Systems. 122, 1, p. 78-106 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter