Results for Experiential marketing

Publications & Outputs

1. Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture

   Skandalis, A., Byrom, J. & Banister, E., 1/04/2019, In: Journal of Business Research. 97, p. 43-50 8 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review