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Publications & Outputs

  1. The franchise relationship in China: agency theory and institutional theory perspectives

    Doherty, A. M., Chen, X. & Alexander, N. S., 10/10/2014, In: European Journal of Marketing. 48, 9-10, p. 1664-1689 26 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review