Results for Franchise relationship

Publications & Outputs

1. The franchise relationship in China: agency theory and institutional theory perspectives

   Doherty, A. M., Chen, X. & Alexander, N. S., 10/10/2014, In: European Journal of Marketing. 48, 9-10, p. 1664-1689 26 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review