Results for Hedonic products

Publications & Outputs

1. Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode

   Shahid Sameeni, M., Ahmad, W. & Filieri, R., 31/03/2022, In: Journal of Business Research. 141, p. 137-150 14 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review