Results for Improvisation readiness

Publications & Outputs

1. A diagnostic tool to determine a strategic Improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis

   Hughes, P., Morgan, R. E., Hodgkinson, I. R., Kouropalatis, Y. & Lindgreen, A., 31/07/2020, In: Industrial Marketing Management. 88, p. 485-499 15 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review