Valaei, N.,
Bressolles, G.,
Nikhashemi, S. R. &
Khan, H.,
16/06/2020,
Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham:
Springer Nature,
p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter