Results for Industry dynamism

Publications & Outputs

1. The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

   Zhan, Y., Xiong, Y., Han, R., Lam, H. K. S. & Blome, C., 30/06/2024, In: International Journal of Information Management. 76, 102768.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review