Results for Influencer marketing

Publications & Outputs

1. Social media influencers & transgressive celebrity endorsement in consumption community contexts

   Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. ‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

   Singh, J., Crisafulli, B., Quamina, L. T. & Xue, M., 1/10/2020, In: Journal of Business Research. 119, p. 464-480 17 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review