Results for International marketing capabilities

Publications & Outputs

1. The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities

   Kumar, S., Vandana, V., Kumar, V., Chatterjee, S., Mariani, M. & De Massis, A., 3/06/2025, (E-pub ahead of print) In: International Marketing Review.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review