Results for Key Account Management Implementation and Effectiveness

Publications & Outputs

1. Sales and marketing resistance to Key Account Management implementation: an ethnographic investigation

   Pressey, A., Gilchrist, A. & Lenney, P., 10/2014, In: Industrial Marketing Management. 43, 7, p. 1157-1171 15 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review