Results for Limit conjoint analysis

Publications & Outputs

1. Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

   Geiger, I., Dost, F., Schönhoff, A. & Kleinaltenkamp, M., 05/2015, In: Industrial Marketing Management. 47, p. 175-189 15 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review