Results for Market Shaping

Publications & Outputs

1. Market-scanning and Market-shaping: Why are firms blindsided by market-shaping acts?

   Diaz Ruiz, C., Baker, J. J., Mason, K. & Tierney, K., 1/01/2021, In: Journal of Business and Industrial Marketing. 35, 9, p. 1389-1401 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review