Results for Market driving activities

Publications & Outputs

1. Examining the efficacy of non-market and market driving activities of B2B international firms

   Khan, H., Khan, H., Abosag, I. & Ghauri, P., 31/05/2023, In: Industrial Marketing Management. 111, p. 97-108 12 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review