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Results for Market segmentation

Publications & Outputs

  1. The making of a petrol station and the "on-the-move consumer": classification devices and the shaping of markets

    Azimont, F. & Araujo, L. M., 2010, In: Industrial Marketing Management. 39, 6, p. 1010-1019 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Identifying market segments in consumer markets: variable selection and data interpretation

    Tonks, D. G., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper