Results for Marketing Research

Publications & Outputs

1. Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract

   McGoldrick, P. J. & Liu, C., 7/01/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1463-1464 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

   Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter