Results for Marketing.

Publications & Outputs

1. An Investigation into Design-driven Approaches within Fast Moving Consumer Goods Brand Development.

   Lee, Y., 2012, (Unpublished) Lancaster: Lancaster University. 397 p.

   Research output: Thesis › Doctoral Thesis

2. CO2 Market Design and Operation.

   Veal, G., 2011, (Unpublished) Lancaster: Lancaster University. 389 p.

   Research output: Thesis › Doctoral Thesis

3. Identity Constructions of Sales Managers: The Chinese Guanxi Milieu.

   Ou, J., 2011, (Unpublished) Lancaster: Lancaster University. 320 p.

   Research output: Thesis › Doctoral Thesis

4. The Consumer/Store Relationship : An Interpretive Investigation of UK Women's Grocery Shopping Experiences.

   Wakenshaw, S. Y., 2011, (Unpublished) Lancaster: Lancaster University. 417 p.

   Research output: Thesis › Doctoral Thesis

5. A Cultural Framework of Lifestyle : Lived Meanings of Women's Everyday Consumption.

   Hashim, H., 2010, (Unpublished) Lancaster: Lancaster University. 395 p.

   Research output: Thesis › Doctoral Thesis

6. Sales Promotion: A Managerial Perspective.

   MacGregor, D., 2010, (Unpublished) Lancaster: Lancaster University. 304 p.

   Research output: Thesis › Doctoral Thesis

7. In Search of Marketing Management : A Study of Managing in Marketing.

   Lenney, P. W., 2006, (Unpublished) Lancaster: Lancaster University. 348 p.

   Research output: Thesis › Doctoral Thesis