Results for Nation brand personality

Publications & Outputs

1. Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

   Matzler, K., Strobl, A., Stokburger-Sauer, N., Bobovnicky, A. & Bauer, F., 1/02/2016, In: Tourism Management. 52, p. 507-520 14 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review