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Publications & Outputs
Value co-creation practices and capabilities: sustained purposeful engagement across B2B systems
Marcos-Cuevas, J., Nätti, S.,
Palo, T. E. M.
& Baumann, J.,
07/2016
,
In:
Industrial Marketing Management.
56
,
p. 97-107
11 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review