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  1. Market mutton dressed as ÜberLamb: Diagnosing the commodification of self-overcoming

    Cronin, J., Fitchett, J. & Coffin, J., 1/09/2024, In: Marketing Theory. 24, 3, p. 525-544 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review