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Results for Perceived value

Publications & Outputs

  1. Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations

    Mustaffa Halabi, K. N. & Hands, D. J., 26/01/2018, In: Asian Journal of Social Sciences and Management Studies. 5, 1, p. 16-22 7 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review