Results for Persuasion knowledge

Publications & Outputs

1. Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos

   Alsaeed, G., Keeling, K., Sarantopoulos, P. & Gadalla, E., 5/05/2023, In: European Journal of Marketing. 57, 5, p. 1272-1297 26 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. ‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

   Singh, J., Crisafulli, B., Quamina, L. T. & Xue, M., 1/10/2020, In: Journal of Business Research. 119, p. 464-480 17 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review