Results for Product innovativeness

Publications & Outputs

1. Firm-hosted online brand communities and new product success

   Gruner, R. L., Homburg, C. & Lukas, B. A., 01/2014, In: Journal of the Academy of Marketing Science. 42, 1, p. 29-48 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review