Results for Product seeding

Publications & Outputs

1. Revisiting firm-created word of mouth: High-value versus low-value seed selection

   Dost, F., Sievert, J. & Kassim, D., 03/2016, In: International Journal of Research in Marketing. 33, 1, p. 236-239 4 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review