Results for Proto-modern brands

Publications & Outputs

1. Overcoming Institutional Voids: Maisons Spéciales and the Internationalisation of Proto-Modern Brands

   Alexander, N. & Doherty, A. M., 31/10/2021, In: Business History. 63, 7, p. 1079-1112 34 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review