Results for Retail marketing

Publications & Outputs

1. Sports celebrity endorsements and retailing: can athletes provide a competitive advantage?

   Lear, K. E., Runyan, R. & Whitaker, W. H., 04/2009, In: International Journal of Retail and Distribution Management. 37, 4, p. 308-321 14 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review