Results for Service-dominant logic

Publications & Outputs

1. Service-dominant orientation: measurement and impact on performance outcomes

   Karpen, I. O., Bove, L. L., Lukas, B. A. & Zyphur, M. J., 03/2015, In: Journal of Retailing. 91, 1, p. 89-108 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets

   Line, N. & Runyan, R., 08/2014, In: Tourism Management. 43, p. 91-102 12 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review